We find the companies that should be buying from you, write to each one in its own language from a domain with your name on it, and pass you the people who reply. You log in once a day. We do the rest and go over the numbers with you every week.
Most lead generation tools give every customer the same software and leave the setup to them. We build a separate system for each client, starting from the customers you already have, and we run it with you.
One person who knows your account
From the first call onward you deal with the same person at Black Mango. They know your market, your templates and your numbers, and they answer when you message them. There is no ticket queue.
Your contact at Black Mango
The first call
Writing your rules and emails
Going live
Every weekly report
Any question in between
Your contact at Black Mango
—
A typical lead tool
Black Mango
Setup
You configure it yourself
We set it up after a call with you
Who gets contacted
Filters you pick from a database
Rules we write for your industry and keep adjusting
The emails
Templates you write or adapt
Written for you, in each buyer’s language
Sending
Often your own inbox
A separate domain with your brand, warmed up first
When results are weak
You work out why
We look at it with you and change what isn’t working
How we set up your system
Every system starts the same way: with your customers, not with a template.
1
First call
We go through your best customers, your products and the markets you want to reach. It takes about 30 minutes.
2
Targets and rules
We write the rules that decide which companies fit, including which ones are your competitors and should be left alone.
3
Your emails
We write your templates in each language your buyers read. You approve them before anything is sent.
4
Sending domain
We register a domain with your brand, set up three mailboxes and warm them up for two to three weeks.
5
Going live
You get your login. From then on you press start each day, and we keep an eye on the numbers.
6
Every week
We go through the report with you and change the targets or the wording when something isn’t working.
What you do and what we do
You
One 30-minute call to start: what you sell, who buys it, and where.
Open your system once a day and press start.
Approve the emails, or let well-matched ones go out on their own.
Reply to the people who write back.
Us, every day
Search every night across 28 search engines, maps and business registries for companies that match your buyers.
Open each company’s own website to find a real contact, and check the address before it reaches you.
Write to each company in its own language, from templates you approved. Sixteen languages so far.
Register a sending domain with your name on it, set up three mailboxes and warm them up.
Send at a human pace, 45 to 90 seconds apart, while the buyer is at work.
Follow up in the same thread when there is no answer.
Sort every reply into one of nine groups and draft your answer.
Keep anyone who unsubscribes off your list for good.
The screens you’ll use
Everything below plays with sample companies on reserved .example domains. None of them are real.
Press start, and new companies come in
Each morning you get a new batch of companies that match what you sell. Every one is checked before you see it: the mailbox exists and it isn’t on a blocklist. If you skip a day, that day’s allowance doesn’t carry over.
One button / Checked one by one / A daily allowance
Each email is in the buyer’s language
A dealer in Tokyo gets Japanese and a supplier in Vancouver gets English. You read each email before it goes and can change it. It is sent during their morning, not yours.
16 languages / Your approval first / Their working hours
A sending domain with your brand
We register a new domain only for sending, for example getyourcompany.com, and set up three mailboxes on it. It warms up for two to three weeks before it sends at full volume. Your main domain never sends cold email.
Three mailboxes / Two to three weeks of warm-up / Main domain untouched
Contact details appear after a reply
You see every company we found and where it stands. Email addresses and phone numbers stay hidden until a real person replies. Out-of-office messages, bounces and unsubscribes don’t count.
A CRM that fills itself / Hidden until a reply / Board, list and tasks
Replies arrive already sorted
Interested, question, referral, not now, not interested, unsubscribe, out of office, left the company, do not contact. Each reply is sorted by rules, and an answer is drafted from your templates. You decide what gets sent.
Nine kinds of reply / Drafted answers / Nothing sent without you
A report every week
Sent, delivered, bounced, replied, interested, unsubscribed and handed off, week by week, with next week’s markets and sending capacity. The numbers shown here are samples.
Weekly / Delivery and bounce rates / Next week’s plan
Rules we follow
Legal in the US and Canada
We follow CAN-SPAM and CASL: honest sender details, a real postal address and a working unsubscribe in every email.
We respect “no solicitation”
If a company’s site says it doesn’t want offers, we leave it alone.
An unsubscribe is permanent
Anyone who unsubscribes is never emailed by you again, and their details stay hidden.
No lists change hands
You never receive a list. You receive the people who replied.
Emails come from your templates
Cold emails are built from templates you approved, not made up by a chatbot. Replies are sorted by fixed rules.
Your main domain stays out of it
Cold email only goes out from the sending domain. Your main domain and inbox are never used for it.
Questions about the lead system
Not in the usual sense. You get your own login, but we set the system up for your company, run it every day and adjust it with you. You don’t need to learn a tool or manage it yourself.
We would like to hear about your market.
Please book a 30-minute call. Tell us what you sell and who buys it, and we’ll look at your market together and show you real companies before you decide anything.