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Field Notes

Notes on finding B2B customers in North America: where buyers are found, how to keep cold email legal, and what gets replies. Each note lists its sources and the date it was last checked.

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  1. /7 min read

    Is cold email legal in Canada and the US? CASL and CAN-SPAM for B2B sellers

    Yes, in both countries, under different rules. A plain-English comparison of Canada’s CASL and the US CAN-SPAM Act for B2B cold email: consent, what every email must contain, unsubscribe deadlines and penalties.

  2. /5 min read

    How we find B2B buyers for a client, and what we skip

    How we build a list of target companies for each client: where we search, how a company qualifies, how we find and check a contact it publishes, and what we never use.